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What do people think about you and what does that have to do with your approach to job search? I’m going to take the liberty of answering that with another question: What is the value of knowing your strengths and weaknesses?

If you don’t know what you have to offer an employer, you’re dead in the water. People get hired because employers have problems. If you have worked in a similar industry and have solved similar problems with success, then an employer who is experiencing those same problems will want to speak with you.

You may be surprised to know that how you see yourself is not necessarily how others see you. What would be the value of knowing how your professional colleagues see you? Note that branding is about more than reputation; it is more about how you are perceived by those in your sphere of influence that matter most to you. Which positive traits do you bring with you to the workplace that you want to be recognized, admired and respected for? What differentiates you from your competition for a promotion or a new, expanded role with a coveted employer?

Here’s a tip: You can discover how others in your world perceive you with a free 360oReach Personal Brand Assessment, available at Knowing how others perceive you allows you to leverage that information for on-brand messaging that can be invaluable in positioning yourself for a promotion or that next step up the career ladder.

Ellie Vargo, MRW, CCMC